Brand
and
digital
design
for
technology-led
companies
Strategic design partner to studios and founders in Europe and US. Eight years shipping brand systems, digital products, and the assets in between.
I join teams as a partner, not a vendor—owning the work from brand strategy through logo, website, and the investor deck that ships next week. That kind of continuity is what makes a brand feel like it was made on purpose.
Websites
created at Pill
A selection of sites we designed at Pill Creative — shipped for clients across the United States.
More project visuals






































Companies and teams I've worked with — directly and as a senior designer at Pill Creative and Nula.
Three modes of collaboration
Not a deliverables list. The shape of the engagement matters more than the artifacts — pick the one that fits the moment you're in.
Brand systems
From positioning through logo, type, color, voice, and the guidelines that keep it all coherent six months after launch.
- Identity
- Guidelines
- Naming & verbal
- Rollout
Digital products
Marketing sites, web apps, and mobile surfaces. Research, wireframes, prototypes, and the production-ready UI to ship them.
- Web & app UX/UI
- Design systems
- Prototyping
- Research
Design partnership
Embedded senior designer. One monthly rhythm across brand, product, and the next pitch deck — the way I already work with Twist and TechTest.
- Creative direction
- Ongoing systems
- Pitch assets
A technically-minded designer working across two markets
I'm Tony — a brand and digital designer based between Prague and Los Angeles. For six years I've been the senior hand at Pill Creative in LA, and in parallel I lead direct engagements with founders and teams in the Czech Republic: TechTest (deep-tech surface treatment), Twist (international franchise concepts), and Nula (advisory).
My deepest vertical is technology. I'm the designer engineers can actually talk to — technically founded, comfortable in terminals, at home in complex product domains. I hold an MgA. from VŠKK in Prague, where I also taught design and communication. Teaching the craft forces you to defend every decision out loud — which, over time, makes you better at making the right ones quietly.
What partners say about working together
We have been working with Tony Jumr for several years now, and we value this collaboration greatly. On behalf of TechTest and CleanTest Recognoil, we particularly appreciate his flexibility when making adjustments and his ability to respond quickly — even to changes mid-project, which are common in our industry. A major added value is his individual approach: he always strives to understand not just the brief itself, but the broader context and goals of the project. As a result, the outcomes are not only visually strong, but make sense from a business and communication standpoint as well. We also appreciate the communication — straightforward, efficient, and without unnecessary delays — as well as his ability to bring his own ideas and actively move projects forward. Based on our experience, we can wholeheartedly recommend this collaboration as reliable and sustainable for the long term.
I had the pleasure of working with Tony on a Figma project for a game development initiative. From the outset, Tony showcased exceptional skill in organizing and refining our Figma files, bringing clarity and efficiency to our design process. He was responsive, receptive to feedback, and integrated seamlessly with our team. His dedication and professionalism were evident throughout our collaboration, and I was particularly impressed with his ability to adapt and deliver on time. I would highly recommend Tony and look forward to the opportunity to work with him again.
The cooperation with Tony has brought our corporate presentation in the field of graphic design to a professional level. Today, we have been working together successfully for the third year and our company's presentation has a clear identity, consistency and high standard. The shift in thinking about the importance of graphic design from "we'll do it ourselves, there's nothing to it" to "we'd rather hand it over to a professional" has definitely paid off for us.
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Notes from the studio
Evolving a brand without throwing it away
After several years on the market, TechTest had accumulated design outputs from different hands and different moments. Nothing was wrong — it just didn't add up. Here's how I approached bringing it into a coherent whole.
Read essay →Claude Code in a designer's workflow
Adding an AI coding partner to my toolkit changed how I prototype. Less about pixels, more about taste and judgment.
Read essay →The case for the single hand
Why hiring one senior designer across brand and product usually beats splitting the work between specialists. A contrarian take.
Read essay →

