Listen
A first conversation, then a written brief that's mine, not yours. The goal is naming the real problem before designing for the wrong one.
About
Designer.
Partner.
Quiet
technician.
I'm Tony — a brand and digital designer based between Prague and Los Angeles. I help technology-led teams ship work that feels considered from the first sketch to the last asset.
For six years I've been the senior hand at Pill Creative in Los Angeles, leading brand and product work for clients across the US.
In parallel, I run direct engagements with founders and teams in the Czech Republic — TechTest on deep-tech testing infrastructure, Twist on a portfolio of international franchise concepts, and Nula on digital design work.
Eight years of shipping
I trained at VŠKK in Prague, where I earned my MgA. and later returned to teach. Teaching turned out to be the best thing I could have done for my own practice — when you have to explain a decision to a room of students, the lazy ones stop working.
The work itself spans four connected layers: brand identity systems (logo through guidelines through full rollout), digital product design (web and app, wireframes, prototypes), supporting brand assets (decks, infographics, iconography, social, print), and increasingly a strategic role — being brought in to evolve existing identities, lead direction across a portfolio of brands, or shape investor materials.
My deepest vertical is technology. I'm the designer engineers can actually talk to — technically founded, comfortable in terminals, at home in complex product domains. But I've shipped in construction, security, healthcare, services, legal, and crypto too. Multidisciplinary, with receipts.
How I work
Four phases. One hand
Most engagements follow the same shape. The phases overlap and the order bends, but the rhythm holds.
Frame
Strategy and positioning before visuals. I write the words first, sketch the structure second, and only then start moving pixels.
Make
Iterate fast, share rough work early, narrow toward the final direction in a small number of focused reviews. No surprises at the end.
Hand off
Files, guidelines, and the meeting that makes sure the work lives well after I'm gone. For retainers, this loop never closes.
8+Years shipping across Europe and USA
3+Years embedded with TechTest
2Markets, one practice
140+Projects shipped successfully
Curriculum