Securitas
digital
design
Commissioned by Nula Advisory — a B2B e-shop, shopping cart funnel, and full email design suite for the Czech branch of one of the world's largest security companies.
Securitas is one of the world's largest security services companies, operating in over 45 countries with more than 300,000 employees. In the Czech Republic, the company provides a broad portfolio of security solutions to business clients — from guarding and alarm systems to remote surveillance and concierge services.
I was commissioned by Nula Advisory to design a B2B e-shop with a shopping cart funnel and a complete email design suite for the Czech branch. Given that Securitas operates under an exceptionally well-crafted and strictly enforced global Brand Guidelines, the central challenge was to adopt those rules precisely — building a modern digital product that felt unmistakably Securitas while meeting the practical needs of Czech business customers.
A B2B e-shop with a multi-step shopping cart funnel — built around corporate buying behaviour: clear service categorisation, transparent pricing, and billing-ready checkout. Every step in strict compliance with Securitas Brand Guidelines, adapted to the Czech market.
A full email design system covering the customer lifecycle — welcome, newsletter, order confirmation, reservation reminder, upsell, abandoned cart, and service offboarding. All templates within the Securitas brand framework, consistent across major email clients.
