Pitstop
Minimarket

Pitstop is a minimarket concept built around the idea that everyday convenience can still have personality. The brief called for a brand identity that felt energetic and approachable — something that would work equally well on signage, packaging, merchandise, and in-store environments without losing its character.

The work covered the full identity system: logo, colour, type, and the range of brand touchpoints you encounter when you walk through the door — from the interior to the ice cream wrapper.